Wednesday, December 2, 2009

Winter 2009 Issue Coming Out Soon!

Hey everyone! I'm the new Editor in Chief of Utah Women in Business Magazine! I'm excited to share the Winter 2009 issue coming out later this December. We will be featuring women like Debbie Hooge, who owns Tuscany Homes and is the only woman owner of a homebuilder company in Utah; Heidi Hanseen Deroest who is a published author of "Holy Stable...Celebrate the Miracle" while raising eight children at home; and Traci Wennerholm who began the DiabeticParents website to provide a central location on the web for parents with diabetes.

If you're interested in advertising in the magazine, it's not too late to get into this issue that comes out before Christmas. Please visit our new website at for more information! If you'd like to call for more information, contact our publisher, Grace, at 801.995.5127.

Feel free to contact me with story ideas, subscriptions or any suggestions at

Britnee Nguyen
Editor in Chief
Utah Women in Business Magazine

Wednesday, August 19, 2009

Moving on....

Well, the next issue will have a new look and a new editor! Watch for it!

Thursday, July 23, 2009

For Every Body outlet store

Location : Geneva Road in Lindon - From State Street, turn on 700 (next to Walmart), left on Geneva Road, and the store is facing Geneva Road on the left. Big signs out front say "For Every Body" and "For Every Scrapbook"

Becky Anderson Interview

Here are some additional comments from Becky Anderson that may not have been included in the Summer issue. If you have any questions, post them here and we'll do our best to get the answers! Becky is the owner and founder of For Every Body, For Every Home and I Think

Tell us about your organization. How and when it was formed? What was your business concept? How has it evolved?
My business started in 1995 as a single retail bath and body shop in University Mall. I eventually launched my own line of bath and body products nationally in 1997. The products were all natural, no mineral oil, alcohol or lanolin. We were green before green was cool. We added a line of candles to the bath products in 1999 that were soy. Again, all natural and green and clean burning before green became so important. Over time we closed the mall stores and focused on shipping wholesale to the big box retailers and the mom and pop independent shops. We are now one of the largest privately held candle manufactures in the USA.

We have also launched our new spin off division For Every Home in the past year.

Women in Business Insights
How many women are in executive positions in your company?
Maybe 25%.

How do women approach job responsibilities (sales/mgmt/etc) differently than men?
I think women are great multi taskers because of juggling mother career roles. Women are also very creative thinkers I have found over the years.

What do you see as the benefit of having more women in these positions?
For me I really like having women because our target market for our products is primarily women. Women know what they want to buy so it is nice to have women help create the products.

What are some business tips you can share with our readers?
Don’t be afraid to pick up the phone. You already have the no, try going for the yes. What is the worst thing that can happen? Nothing, so pick up the phone.

I would also say be a forward thinker, always work on things on your business that will move it forward for the long term. Don’t waste your time on minutia, work on the important big stuff. I am truly a Covey fan.

Personal Background

Where are you from? What brought you to Utah? Family?
Born and raised here. I am married with four grown daughters.

What's your education?
Any previous positions leading to this? I attended BYU. I worked at a bank and a law office before I started the business. Between my education and my work experience it made me pretty well rounded in the financial, legal and business environment.

Do you belong to any professional associations?

How did you get to this point in your career?
A lot of hard work, long hours, travel and sleep deprivation. It hasn’t been an easy road but it has sure been a fun ride.

How would you describe your leadership style?
I like to make assignments and let my team deliver the results, I don’t micro manage. However, I am not afraid to jump in at every level if the job isn’t being done to get our goals accomplished.

What do you want people to know about you?
That I am person who cares puts family and employees first. At least I want to be remembered for that. You don’t get the moments back so I have tried not to miss them and encouraged employees to do the same.

What did you give up for your career?
I have given up a lot of sleep over the years. I have sat on a lot of planes and in a lot of meetings. I have really tried to juggle it all but you do miss some stuff. I have always just tried to make sure my kids didn’t the short end of the stick first, I would sacrifice myself first. I have sat on many a redeye plane to not miss something for one of my kids. I have also stepped away from meetings to take their calls and missed meetings if one of the kids needed me.

What have you gained from being a business woman?
An ability to help other and give back. I have been very blessed with the success and growth of my business. I can now look at 200 families and know we are helping them financially.
What would you do differently? What would you recommend every woman do?
I don’t have a lot of regrets. I have learned a lot of lessons from mistakes. I call challenges opportunities to grow and nothing more. I would recommend women don’t give up on their dreams. You can be, do and have it all.

Personal Insights

What do you think is necessary for success?
Passion and hard work and nothing more.

How does success in the home compare to success in business?
They are both great. Because of the success in the business my children have been able to travel the world with me.

What are lessons you have learned that every woman should know?
It’s the fast that eat the slow, not the big that eat the small. Also, the crocodile that sleeps becomes a handbag.

What are your priorities in life & how do you achieve balance?
My family is by far my first priority. I try to always schedule time to be with them no matter how crazy it is at the office. We like going to lunch and concerts together. I always try to take care of them and myself. Taking time to eat right and exercise is important. It is hard to give to everyone else if you aren’t taking care of yourself.

The Last Words

How do you relax/renew yourself?
Reading, chick flicks and spending time with family.

Why did you get into this business? Does it take a certain type of “personality”?
It just turned into what it is over the years by always moving in a forward direct and going where the market was going, not where it was. I think it takes a persistent, passionate and hard working individual to stay in a business this fast moving.

Do you have any pet peeves? Any favorite causes?
Pet peeves…..time vampires. Tell me what time it is not how the clock works. Favorite causes our foundation I Think Pink. We give back through the foundation and supporting women’s issues and breast cancer.

Do you have a favorite quote or inspirational message?
Every day is a gift, every meal is a banquet and every challenge is an opportunity.

Additional transcript ----
K: Well the first thing is something you know I think in my last email to you; erin Hadfield, she had written this whole thing and I really don’t want to ignore her first impression; she said, she was recommending you for an interview and said “In brief…..she has raised 9 children….Becky could educate and encourage women about keeping an optimistic outlook…” She is your fan, she is your fan.
B: She got it a little bit twisted though; I started the first retail store for a place for my daughters to work, we started in a retail store and what happened after the retial store started taking off I realized that there was a real need for bath & body products in our area because it started with bath & body
K: So was that your store, Bath & Body?
B: It was “For Every Body” and it was in University Mall and it was bath & body so the name “For Every Body” and what happened is the store started really taking off so I developed a private label brand and that’s where we started in the kitchen. So there was the store before the kitchen. And I developed the private label line and then it just really took off and we opened a couple more stores and rolled it out nationally in 1998 and then added candles in 2000 and now candles have taken over and we kept the name “For Every Body” but we’re 98% candles and 2% bath and body now. We just kept the name because we’re 14 years old and that’s the name that we’re known by.
K: Right, that’s worth a lot. So what made you start a bath & body store; what gave you the background an experience to start something like that?
B: I started it because, the part about my daughter, I came home; we lived on one of the largest farms here in the valley; my husband was an apple farmer and I came home one day and my 12 year old daughter was on a tractor; and I’m like that’s ok for the boys but. My husband wanted our kids to learn the value of the dollar and hard work so I said, you know what, I’m gonna do something that the girls can do, and my vision for it was a place for my daughters to work and their friends so it would be a fun place for them. I really had no retail experience. I just went up there and on pure self confidence signed a lease and came up with the idea and I bought all the products that I sold in the store wholesale from the world trade centers and it was after the business started doing well that I realized, wow, that I could do a whole lot more with this. And that’s when I started doing the private label and my own brand. And that’s when it really took off.
K: So how did you develop your own product?
B: Well, I had enough chemistry in college just to be a little bit dangerous. Then as I got further into it I hired a cosmetic chemist out of San Francisco and I spent a couple of weeks at his lab working . And our claim to fame was everything was all natural back before natural was the cool thing to do. So if you go to Bath & Body Works or Victoria’s Secret or any of those, they’re so full of alcohol that the alcohol, you know, you put it on your hands and the alcohol dries your hands so you continually put it back on. So we didn’t have mineral oil, alcohol, or lanolin or anything synthetic in our bath & body and that was 14 years ago back before that was cool. And same thing with our candles, we do soy based candles back before green was cool. So we’ve been green for 14 years.
K: So what are soy based candles? What’s good about them?
B: It’s cleaner burning and doesn’t put out the soot that the parafin does.
K: So it doesn’t put out the black smoke?
B: Yeah
K: So did that work, did your daughters work there and their friends work there?
B: Uh huh, they’ve all over time worked there; I’ve always wanted them to pursue their own dreams so I didn’t want to force them to work there but when they were younger they have and, interestingly enough, they’re all at one point or another now working here. They’re all grown but do different things and they’ve come and gone between school and stuff like that.
K: You’ve got all of these different organizations-that was the main thing I wanted to talk to you about because you’ve covered so much in writing, unless there are other things that you’ve thought about since then. The new business, For Every Home – what is that?
B: We launched For Every Home in March of 2008. March 1 of 2008 was the official launch; we did a soft launch in 2007; the reason we did it; just because this business has been so successful , we’re now the largest privately held candle company in the country; and so it’s just given me so much freedom and flexibility with kids and grandkids and work time that I wanted to give that opportunity to other women. So it’s your basic party plan model kind of like Avon or Mary Kay and I can give you our catalog and a magazine we’ve been featured in that explains it all but yeah, so that business has just exploded; we expect it to be within 3 years the size For Every Body is in 14; so I’m really working two full time jobs somewhat.
K: And you still have time for your kids and grandkids? You look great, it must be working for you.
B: I’m not kidding, I told you we were in Puerto Rico and I got a fever of 103 and barely made it home on the flight and I went to the doctor and they thought it was
K: The swine flu or something?
B: Well, they checked me for all that; they checked me for everything so he just gave me antibiotics and said you probably picked up travelers bug but two days later, I still had a fever of 103 and it had been 5 days by this point. So I was just so sick, my husband took me to the ER and they ended up admitting me and I spent almost a week in the hospital.
K: Oh wow
B: Yeah, I spent a week in the hospital and I was in quarantine; they did a spinal tap, they did MRIs on everything; they thought it was bacterial meningitis but then when the culture came back, it wasn’t but by that point I had had the fever for so long I developed pneumonia and then I got an infection around my heart; but you know, I’ve gone at such a break neck pace for the last two years, since we launched the For Every Home business; doing two full time jobs and then we had a crummy economy so I’m living on airplanes; so I think it’s just absolute exhaustion
K: So what are you doing on the airplanes? Marketing basically or?
B: We have, because we are the largest privately held candle company in the country, we sell, the For Every Body side, we sell to all the big box stores, Walgreens & Kohls & Home Depot & Lowes & JoAnnes-all of those have corporate offices all over the country and I have to see those buyers every month
K: Really? Wow.
B: Yeah, yeah
K: I wouldn’t have imagined that; I would have imagined that once you have the relationship in place that
B: No, it’s continually and especially I’ve said that in a down economy we’ve had to work twice as hard just to stay the same because it becomes more competitive; you get 50% of your competitors going out of business but the ones that are hanging on are going to get more aggressive; and so we’ve had to work twice as hard and travel twice as much; before I went into the hospital, I had been home three weekends since Christmas; that’s how much we have travelled to keep the business going so. It’s just exhausting. So if that illness has taught me anything – I’m stepping back and slowing down, yeah
K: That’s interesting. I would imagine even the big box retailers are cutting back on what they’re ordering
B: Oh yeah, because the big boxes are one of the first to be hurt in a down economy and you’ve got to flatter the roots to make money
K: And you do that personally instead of hiring
B: Well, I’ve got a team but the issue is on those big ones, those relationships, I’m the one that started them so I’m the one they want to see and that makes the biggest impression. So yeah, I’ve hired a team around me and I’m starting to give more and more of that stuff to that team but this illness has made me really realize that I have to do that; I’ve got to take care of myself; I mean I’m only 49; I’ve got to take care of myself so I can be here when I’m 79, you know?
K: I’m going to 48 in a couple of months, I know what you mean
B: I know, where do the years go?
K: Absolutely. What about the I Think; I usually wait until right before the interview to re-read everything and look at the websites because otherwise it gets muddled in my mind, but you have a lot of things out there. So I didn’t really get to read a lot about the I Think Pink
B: The way I Think Pink happened is that in 1998, I had an employee who, her aunt died of breast cancer and I lost a cousin at 33 to breast cancer so we decided we wanted to do something to make awareness to that cause. So we developed the Hope for a Cure candle; so it kind of started with the Hope for a Cure candle and we give that candle to all the hospitals in October and they give it to the women that get mammograms for breast cancer awareness month; so the women get the candle and you know, it just reminds them while it burns all year long, don’t forget to get the next mammogram. So that’s kind of all it was for a really long time and then I went down to get my own mammogram and I had a spot that was kind of scary and they called me back to do an ultrasound; and while I was sitting there in that panic mode when you don’t know what it is, I saw a woman that was younger then me that was completely bald from chemotherapy in that hospital gown and her husband was pushing her in, you know, for some tests and it just broke my heart; it absolutely broke my heart; and then my test came back clear and I was fine but I came back and told the sales & marketing team, I’m like, that just literally broke my heart, we need to do more. So we started the I Think Pink foundation. And we started doing the I Think Pink event where we wanted to do the I Think website, and we collect stories; we want to put a name and a face to breast cancer, so we started collecting these stories and we awarded $10,000 to the person that we picked; we wanted to follow her ; so we followed her for a yea r but then what happened in the process of reading all those stories, we realized there’s so much more than just breast cancer, there’s the people that get left behind and there’s the survivors; so then we did the Living Home; any way we have a survivor candle and a surviving hope and living hope, those that live ; so we wanted to honor those that are left behind, those that survive as well as the person fighting. So we have sent a couple of women on cruises that have survived, and then the Living Hope, we are taking stories and we will award a scholarship to someone who has lost their mother to breast cancer; so the Think Pink Foundation puts on this event puts on this event every year and will honor those three people; it’s kind of our way of giving back; we just want to give back and so all proceeds from that candle go into this organization and then we’ve also got sponsors to help with it. No, we don’t make a penny off of any of it; it’s our way of giving back and just ; because as we started reading these stories, we got over 100 stories, and I’ll bet 80% of them are women under 35 and they tell you don’t even do a mammogram until you’re 40 so we’re like, no, you need to do your monthly exam and you need to not let this go because you’re under 40. You know, I have all these daughters so it’s like, this cause is near and dear to me. But yeah, it’s a big part of who we are.
K: When you’re young, you tend to put off those regular exams of any kind
B: Yeah, absolutely (discussed Jill Grammer’s experience)
K: Yeah I know Jill…her story’s very impressive

Contact information: For Every Home, I Think Pink.Org

K: You don’t really do marketing as such, like just locally, your marketing is the big retailers.
B: We still have a retail store here. So we do some marketing locally but really we’re kind of Utah’s hidden secret because we are such a big supplier to the big boxes
K: I saw that on the website that it said, you know, new retails or however that was phrased on there and then you have For Every Scrapbook as well? That was interesting, I didn’t know about that. So where is your retail store? Is it somewhere in this complex right here?
B: Right on Geneva Road, facing, you can go in there and see everything that we have. We’ve got home décor and candles and we have scrapbooking because my daughters all love scrapbooking so we added that, just – that’s pretty much so we can do it as a hobby, the scrapbooking won’t go any further than the little retail store here. Our business is candles and home décor and bath and body so
K: Is there anything that you just want to share that wasn’t covered?
B: No, nothing that I can think of. I’ll go grab a magazine and a catalog for you.

Liz Hitch Interview!

Here are additional comments from Liz (some may have been included in the article too) If you have any questions, post them here! We'll do our best to help get the answers you need.

1 –Liz is the Interim President of UVU
Note: As of June 1, 2009, I am no longer Interim President. I returned to the position into which I was originally hired: Vice President for Academic Affairs.
Tell us about the transformation of UVSC into UVU –
How long have you been with UVSC? What was your role there?

I began at UVU on July 1, 2007, as Vice President for Academic Affairs. I served in that role until I became Interim President on August 18, 2008. On June 1, 2009, I returned to being Vice President for Academic Affairs.

What led to your becoming Interim President?

Bill Sederburg, President at UVU, left to become the Utah Commissioner of Higher Education and the Board of Regents asked me to serve as Interim President.

How was the change in curriculum achieved?

I’m not sure I understand the question. A “change in curriculum?” UVU has been building four-year degrees over the past several years and now has an array of over 60 baccalaureate degrees. Or maybe you meant the change from VPAA to Interim President?

What other major tasks were involved in the transition? Again, I’m not sure which transition you have in mind…my transition to the role of President or the transition of UVSC to UVU? I think you mean the transition to UVU..and there were a good many tasks involved in the transition to university status over a number of years. If that is the transition you have in mind, I can provide additional information.

How involved were you in that change/transition? I was involved primarily in the discussion of making the plans respond to student needs for programs at the university level.

Do you belong to any professional associations?
Yes. I belong to Phi Kappa Phi, an academic honorary organization. I am a member of the American Association of State Colleges and Universities Chief Academic Officer group.
How did you get to this point in your career?
Education? Previous positions leading to this?
I earned and Bachelor’s and Master’s degree from Michigan State University in Family Ecology and a Ph.D. in Educational Psychology from The University of Michigan. I have been in higher education as a student or employee all of my working life. I spent 10 years at The University of Michigan working as an instructional designer in the health sciences (dentistry, nursing and medicine) while working on my Ph.D. After earning my degree, I spent 15 years at Central Michigan University as a faculty member and also as an administrator. When I left Central, I was the Director of Teacher Education. My next stop was at Eastern Illinois University, where I was Dean of the College of Education, Health and Human Services for seven years. I moved on to the University of Wisconsin – La Crosse, where I spent five years as the Provost and Vice Chancellor for Academic Affairs (and also 8 months as Interim Chancellor). I came to UVSC (now UVU) as Vice President for Academic Affairs.
How would you describe your leadership style?
I function best as a collaborative and inclusive leader. I think two (and sometimes three or more!) heads are better than one.
How many women are in executive positions?
There are two women in the Executive Division who are in executive positions: Linda Makin, Executive Director of Planning and Budget, and me. There are many other women in leadership positions at UVU, but they are not within the Executive Division (i.e., report directly to the President).
Insights about women executives in predominantly male dominated companies -
How do women approach job responsibilities (sales/mgmt/etc) differently than men?
What do you see as the benefit of having more women in these positions?
Women have a tendency to work effectively in a group setting; seeking input from many in the organization. Having a variety of perspectives in an organization is a real plus; so having both men and women (and people from many diverse backgrounds and perspectives) can really strengthen an organization.
Can you share some suggestions for marketing/sales strategies (or any other business tips) with our readers?
At UVU, we have a model that describes the outcomes we wish for our students and our employees. The model calls for people to act with integrity, be professionally competent, and to commit to being stewards of the community(ies) in which they live. I think those are strong foundations for any business or organization.
2—Personal background
Where are you from? What brought you here? Family? (Marital status, children, etc)
I grew up in the Midwest (Ohio), in a family with my mom and dad and three sisters. I have been married to my husband Keith, for 38 years this September and we have two daughters who both live in the Salt Lake City area (which is why the job at UVU was so attractive!). Our daughter Mimi is married to Cory Sinclair and they have a soon-to-be-4-year-old, Adam. Mimi is a personal fitness trainer at the Jewish Community Center and Cory works for Parsons, Behle, Latimer. Our daughter Greer will be married this August to Andrew Branaum. They both work for
What do you want people to know about you? How would you describe yourself? I am an open and friendly person, which made it fun to be the Interim President at UVU. I enjoy the Utah lifestyle, including hiking, camping and fly fishing in the Uintahs and throughout Utah, cycling (road…not mountain biking), and have recently tried my first triathlon.
What do you give up (for your career) in terms of social life? Family life? I try not to “give up” anything, but to balance my life so that my highest priorities for my job AND my family life can be reached.
What do you gain?
What would you do differently? What would you recommend every woman do? I am a big proponent of balancing “spirit, mind and body” and would recommend that to everyone…man or woman.
3 – Insights
What do you think is necessary for success? See comment above…a good balance in your life and attention to your spiritual, mental and physical needs.
How does success in the home compare to success in business? I’m not sure they are different if you use the balance technique noted above.
Lesson (s) you have learned that every woman should know
What are your priorities in life & how do you achieve balance?
How do you relax/renew? I mentioned above some of my interests: enjoy the outdoors; cycle, swim, run; read a good book; occasionally go some new or exotic place; paint or do other creative work.
Why did you get into this business? Does it take a certain type of “personality”? I think you have to really like learning and be committed to helping others learn and reach their goals to be in higher education.
Do you have any pet peeves? I get annoyed by the few drivers who do not think the laws regarding cyclists need to be followed and who endanger lives to make the point that they think a road should ONLY be used by a car. Any favorite causes? There are a number of programs at UVU that are just spectacular and can use the support of donors. I choose a few each year to support with my own donations. This year, the Culinary Arts program and the Capitol Reef Field Station were my choices.
Do you have a favorite quote or inspirational message? “An educated mind is one that can examine an idea without accepting it.”

Monday, July 20, 2009

Additional Interview Excerpts will post here this week!

Watch for more information about Liz Hitch & Becky Anderson --

Summer Issue 2009 has ARRIVED!

Check your mailboxes for your Summer 2009 issue! You should have received it by Saturday because they were mailed on Thursday. If you didn't get it, send an email and we'll get it right out to you.

This issue has interviews with two fabulous women - Liz Hitch of UVU and Becky Anderson of For Every Body. They've risen to the top of their fields by dedication and hard work but haven't lost sight of the most important things in their lives.

The event calendar took up two pages because of all of the great summer activities going on, so you'll want to hang onto it and use it throughout the summer.

Submit suggestions or questions for our experts here or by email; We want to hear from you!